A true coffee lover

- A person who loves the world behind a cup -

When we hear the term "coffee lover," many different images come to mind, such as someone who drinks a cup every day, someone who enjoys visiting cafes, or someone who loves to try new beans and brewing equipment. However, a "true coffee lover" is not simply someone who has made drinking coffee a habit. A true coffee lover is someone who deeply appreciates and enjoys coffee, including the background of the beans, roasting, brewing method, and even the culture that unfolds through each cup.

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1. People who value the background of coffee

Coffee is not just a drink, but an agricultural product that is linked to the history, climate, and culture of the producers and the region where it is grown.

-In which country are the beans grown?

-Which farm was it harvested from?

What process was it refined through?

Knowing these things transforms a cup of coffee from a simple luxury item into a "drink with a story." True coffee lovers are interested in this background and take it into consideration when choosing beans.

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2. People who can enjoy the difference in roasting

Light roast, medium roast, dark roast - the taste of coffee changes greatly depending on the degree of roasting.

・Light roasting produces a fruity acidity and gorgeous aroma

-Medium roast provides a balanced flavor

・Dark roast has bitterness, richness and a heavy body

People who don't simply perceive changes in roast level as "strong" or "light," but who can understand and enjoy the characteristics of each level, can be said to have a deeper love for coffee.

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3. People who understand the depth of extraction

Even with the same beans, the taste can change dramatically depending on the extraction method: hand drip, French press, espresso, siphon, etc. True coffee lovers enjoy exploring their ideal cup of coffee, paying particular attention to the equipment, water temperature, and extraction time.

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4. People who appreciate coffee as a culture

Coffee is not just a drink, it is also a culture that connects people.

・A quiet moment at a coffee shop

・Time to chat with friends at a cafe

・The moment you pour it into your favorite cup at home

Valuing these accumulated moments is also an important element of being a coffee lover.

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5. People who are open to new experiences

True coffee lovers always enjoy discovering new things.

・Try beans from a place you've never tried before

・Taking on challenging flavors such as light roasts and natural processes

・Enjoy unexpected food pairings such as Japanese sweets, cheese, and fruit

A true coffee lover has their own preferences, but is also open to new experiences.

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Summary: People who can appreciate the world that lies beyond a cup of coffee

A true coffee lover is someone who not only drinks it every day, but also enjoys everything about it: the background of the beans, roasting, brewing, culture, and new challenges . This attitude transforms coffee from "just a drink" into "something that enriches your life."

How do you enjoy coffee? If you want to experience the stories and culture behind each cup, you may already be on your way to becoming a true coffee lover.

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