The taste changes depending on the degree of roasting!

Roast level is an indicator of the temperature and time at which the green beans are roasted. The color and flavor of the beans change depending on the roasting temperature, with light roasts bringing out a fruity acidity and dark roasts bringing out a strong bitterness.
Generally, roasting levels are classified into eight levels. For example, names such as "cinnamon roast" are used between light and medium roast, and "full city roast" is used between medium and dark roast. However, these names are merely a guide to the roasting level. This is because the names are chosen subjectively by the maker, and they can vary depending on the shop.
From here on, we will explain the relationship between roasting level and taste.

Light roasts are recommended for those who want to fully enjoy the unique flavor inherent in coffee beans. This roast level brings out the fruity acidity reminiscent of citrus fruits and berries. In particular, beans from Africa, such as Ethiopia and Kenya, offer an exquisite balance of bright acidity and sweetness. Furthermore, because the roasting time is short, the coffee is characterized by a light and clear taste.
This refreshing taste is perfect for a morning wake-up drink or a refreshing afternoon. It also retains its flavor even when cooled, making it a great iced coffee. This fruity and refreshing light roast coffee is perfect for coffee beginners and those who enjoy a more acidic taste.

Medium roast has a well-balanced acidity and bitterness, making it a taste that is loved by everyone. This roasting level brings out the fragrant aroma reminiscent of nuts and caramel, and has just the right amount of sweetness. It is somewhere between the fruity flavor of a light roast and the richness of a dark roast, and is characterized by its outstanding ease of drinking.
Colombian and Brazilian beans offer a smooth, mild flavor. This roast level allows for a wide range of variations, from enjoying the natural flavor of the beans black to adding milk for a mellower taste. Recommended for those looking for a relaxing cup of coffee during busy mornings or afternoon breaks.

Dark roasts are ideal for those seeking a strong bitterness and rich body. At this roast level, the acidity is almost nonexistent, and instead, the fragrant flavor reminiscent of chocolate and caramel stands out. Not only does the color of the beans become darker, but the aroma is also powerful and rich, making it perfect for those who want to enjoy the "depth" of coffee.
Dark roast coffee is particularly suitable for espresso, caffè latte, and other drinks that use milk. Its rich flavor harmonizes well with the milk, bringing out a mellow taste. A rich dark roast coffee will leave you feeling pleasantly satisfied during your afternoon relaxation or after a meal.

Knowing the roast level makes choosing coffee more fun. The same beans can have completely different flavors depending on the roast level, so the fun of choosing is expanded.
For example, with light roasts, it's recommended to drink them black to take advantage of their acidity. On the other hand, with dark roasts, adding milk mellows out the bitterness, making them easier to drink. One of the charms of coffee is being able to choose the roast level to suit your mood and the occasion.

You may now understand that the degree of roasting of coffee is an important factor that greatly affects its taste. Light roasts have a fruity, refreshing acidity that stands out, and you can enjoy a light drinking experience. Medium roasts have a well-balanced acidity and bitterness that is popular with everyone and can be used in a variety of ways. Dark roasts are characterized by a rich, bitter flavor, and are also suitable for drinking with milk, such as in espresso or cafe latte.
Knowing the roast level will broaden your coffee selection and increase the fun of finding your favorite flavor. Be sure to try out the characteristics of light, medium, and dark roasts to find your own "cup of coffee." By choosing the roast level that suits your mood and the occasion, you will be able to enjoy the charm of coffee even more deeply.